Three ways into the work.
Explore audience discovery, release decisions and a Backroom experience through three interactive fictional briefs.
Explore the studiesFROM THE STUDIO
Notes on what music needs.
Working perspectives on artists, audiences and the decisions around the music.
Does an Artist Need Marketing or Clearer Positioning?
A Note2U studio note on distinguishing an artist discovery problem from unclear positioning, and deciding what to test before another campaign.
Read the noteWhat Makes a Listening Experience Specific to an Artist?
A Note2U studio note on designing a listening experience around the music, audience and what remains after the gathering.
Read the noteWhat Indian Artists Should Consider Before Entering a New Market
A Note2U studio note for Indian artists considering a new market, covering audience context, collaborators, resources and small tests.
Read the note